UnTours: When Travel Gives it all Back
Untours doesn’t just lead in travel experiences, it leads in purpose. In fact, UnTours holds the distinction of being the world’s first Certified B Corporation, certified back in 2007. This unique travel company offers a deeper, more authentic way to explore travel destinations. Instead of rushing from city to city on a packed itinerary, UnTours invites travellers to slow down, unpack once, and live like a local.
They create immersive travel experiences where you stay in your own apartment and explore the surrounding region at your own pace. They also provide a local “UnGuide” to share insider tips and help you discover the area.
But what really makes UnTours stand out is their purpose. Since 1993, UnTours has donated 100% of its profits to the UnTours Foundation, which uses the money to invest in fair and sustainable enterprises around the world.
It’s travel that feels authentic, does good, and supports communities long after you’ve come home.
Sarah Payne is the Senior Director of Impact & Operations at the UnTours Foundation, which has spent over 30 years investing its entire endowment into changemaking businesses around the world. The UnTours Foundation is also the proud owner of the world’s first Certified B Corporation, UnTours, a slow travel company that donates 100% of its profits to the foundation. Joining the team in 2023, Sarah leads the management of the foundation's investment portfolio with a focus on providing flexible, affordable capital to impact-driven businesses. Sarah has an interdisciplinary background history, business, and economic development which led her to study social entrepreneurship while earning her Master of Business Administration in Economic Development from Eastern University. She spent her early career consulting with businesses to improve their social and environmental impact, believing passionately in the power of people to use business as a force for good.
@untoursfoundation on Instagram
Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.
Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.
All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.
Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.
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